A short profile of AgeLab Director Joe Coughlin and his new book, The Longevity Economy, appear in AARP:
“Old age is a myth,” Joe says. “While there are certainly physical and existential realities to aging, we have been taught the false narrative that to be old is to be a taker, never a giver.” That’s despite the fact that we, the people over age 50, are working, playing, volunteering, donating, buying stuff and contributing to a better world to the tune of $7.6 trillion in 2015, well over half of all U.S. consumer spending. Boomers alone control 70 percent of the disposable income in this country.
Smash the Stereotypes of Aging, AARP, December 5, 2017