The Longevity Economy
Over the past two decades, Coughlin has been busting myths about older consumers with groundbreaking multidisciplinary research into what older people actually want–not what conventional wisdom suggests they need. In The Longevity Economy, Coughlin provides the framing and insight business leaders need to excite and delight the fastest-growing global market: a vast, diverse group of consumers representing every possible level of health and wealth, worth about $8 trillion in the United States alone and comprising the world's third largest economy after the United States and China.
Dr. Joe Coughlin publishes with his MIT colleagues and collaborators in multiple academic journals. He is also a Senior Contributor to Forbes and frequently writes for publications such as the Wall Street Journal, MarketWatch, The Washington Post and other leading outlets.Learn more
Dr. Joe regularly speaks to international audiences of 10 to 10,000, from corporate boards to the general public. With his energetic delivery, profound insights, and humor, he provides new understanding for how global demographic shifts, technology, and changing consumer behaviors will transform nearly every industry, not to mention how we all will live, work and play tomorrow.Learn more